Veganologie: A Beacon of Integrity in Dubai's Sustainable Fashion Landscape
Abstract:
The fashion industry's current climate is rife with claims of sustainability, but not all brands walk the talk. Veganologie, spearheaded by Angana Maheshwari, is a testament to transparency and dedication. This article sheds light on the brand's ethical fashion choices, exemplifying a commitment to environmental friendliness. Through an insightful conversation on the podcast series "Live, Work & Play," Angana shares her vision for Veganologie and her role in Dubai's evolving fashion scene. The discussion touches upon the unique concept of apple leather, Dubai's strides toward sustainability, and the camaraderie among female entrepreneurs actively shaping the city's business landscape.
Introduction:
In an era dominated by concerns over the environmental impact of the fashion industry, the discourse on sustainability has become increasingly crucial. Many fashion brands proclaim adherence to ethical and sustainable practices, yet a shadow of doubt looms over the industry due to prevalent "greenwashing." Amidst this landscape of ambiguity, Veganologie, founded by Angana Maheshwari in Dubai, emerges as a symbol of authenticity. This article delves into the commendable efforts of Veganologie, exploring its commitment to bridging the gap between sustainability and fashion, offering a genuine alternative in an industry marred by deception.
Sustainability Concerns in the Fashion Industry
Today, there is significant worry about sustainability in the fashion industry. Many fashion brands say they are using sustainable practices and ethical, fair-trade principles. Still, some are exaggerating their efforts and engaging in "greenwashing" - which means they are deceitfully claiming to be more sustainable than they are. In the midst of this, Veganologie, founded by Angana Maheshwari in Dubai, shines as a symbol of honesty. Veganologie is dedicated to closing the gap between sustainability and fashion by offering pure and ethical fashion choices, and as a result, it has received widespread praise and recognition.
Insights from Live, Work & Play Podcast Conversation
In a casual conversation on the podcast series Live, Work & Play, hosted by Kabeer Sharma, Editor in Chief of Indiatimes, Angana discussed various topics related to Dubai's fashion scene, the supportive community of female entrepreneurs, her ambitious business expansion plans, the unique concept of apple leather, and other interesting subjects.
During the conversation, when asked about the meaning behind the name 'Veganologie', Angana provided an intriguing explanation. She mentioned that "Veganologie" represents a broader philosophy that extends beyond just vegan food. It encompasses a philosophy in fashion that encourages mindfulness and environmental friendliness.
Dubai has undergone a significant transformation in recent years, particularly in its commitment to sustainability. The city has taken on the challenge of becoming a green and sustainable metropolis, and this effort is not merely a slogan but a well-executed strategy, demonstrated by numerous eco-conscious projects. Despite this progress, there is still work to be done in the fashion industry to establish Dubai as a leader in high-end fashion. Angana, a representative from the fashion industry, believes that Dubai is making strides in this direction. She notes that while it may take time for international markets to fully appreciate Dubai's fashion offerings, there is pride in the fact that customers from the US, UK, and Canada continue to seek out and purchase from Dubai-based fashion outlets. Angana suggests that this interest may be driven by the customers' shared values in sustainability.
Promotion of Women-Owned Businesses in Dubai
In Dubai, there is an active promotion of women-owned businesses in public procurement and government contracts. Initiatives have been put in place to ensure that a certain percentage of government contracts are awarded to women-owned businesses, providing them with significant market opportunities. When asked about the support she receives from other women entrepreneurs, Angana expresses a positive sentiment. She highlights that female entrepreneurs in Dubai actively support each other, regardless of whether they are in the same industry. Rather than seeing each other as competitors, they offer mutual support as they face similar challenges. Angana also notes the growing presence of women entrepreneurs in the region and the value of learning from those who have been in the business longer, viewing them as mentors to guide her through challenges they may have encountered in the past.
Innovative Apple Leather Concept by Technologie
Apple leather is a unique and innovative fashion concept that has been introduced by the pioneering brand Veganologie in the UAE and GCC. This fashion accessory is made entirely from apple peels, leftover peels from the juicing industry. A company turns these peels into fabric, which is then used to create stylish and sustainable accessories like unisex cardholders. This innovative use of apple peels not only showcases creativity but also educates consumers about the existence of alternative materials like pineapple, cactus, and mushroom leather. This trend reflects the growing popularity of sustainable and eco-friendly fashion materials.
Dubai is a favourable environment for startups and entrepreneurs due to its tax system, visa regulations, and policies that support entrepreneurial endeavours. It mentions Angana, a business owner who started from scratch, offering advice to those considering venturing into the market with an idea. Angana emphasizes the importance of confidence in one's product, suggesting that if it's somewhat ready to be sold, it's the right time to quit one's job and pursue the idea. She also stresses the need for research and the understanding that every day brings new challenges. Ultimately, she believes that pursuing a worthwhile idea and feeling a sense of achievement is what defines success.
Conclusion:
Dubai, in its pursuit of becoming a green metropolis, has witnessed a notable transformation, with the fashion industry gradually aligning itself with sustainable principles. In this milieu, Angana Maheshwari's Veganologie not only stands as a pioneer in ethical fashion but also symbolizes the city's potential to lead in high-end, sustainable fashion. The innovative use of apple leather, coupled with Dubai's supportive environment for women entrepreneurs, paints a hopeful picture for the future. As Dubai strives to solidify its position in the global fashion arena, Veganologie serves as an inspiring example of authenticity, reminding us that genuine efforts towards sustainability can be both fashionable and rewarding.
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